According to this NY Times article, studying statistics/social sciences is the new cool thing because of the explosion of data that has come from all of the things going on on the internet. Apparently Google has been hiring people with social sciences backgrounds to try to make sense of all of their data. It's cool that the people with the money now have (what I would say is) more direct motivation to pay people to have at it with data*. This almost makes me regret not doing something cooler with my life, like studying anthropology.
* Analyzing data has always been cool to physical and social scientists, but there hasn't always been a lot of money there.